Will McInnes, CMO at Brandwatch, TEDx Talker, and Author
Will is Chief Marketing Officer at Brandwatch, a social intelligence platform provider, and an entrepreneurial digital executive with 20 years of experience building brilliant teams and leading high-performance organizations.
He focuses on growth by bringing together strategy, marketing, commercial, people ops, global expansion, product strategy and whatever else it takes. He delivers from idea to completion, board-level to hands-on execution.
Will has also appeared as a TEDx speaker and has given a multitude of inspirational talks around the world about business and marketing. Aside from his love of speaking, he has also written a book about the 21st century business culture shock. His passion is social data and how it can shape industries, policies, research and innovation.
Will McInnes takes a step back to put the ideas of social, intelligence and digital transformation onto a global context. What’s happening now in technology, human behavior and society, and what do those mean for all of our work?