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Rav Roberts, Global Head of Digital Governance @ Diageo

With his leading digital role at Diageo – one of the world’s largest distributors of spirits and the leader in premium drinks – Rav is responsible for brands such as Smirnoff, Baileys and Guinness in the digital sphere.

Rav works with global marketing, branding, IT and information security to protect the Diageo-brand in the digital world and to turn paid, owned and earned social channels into business value. He has 17 years of experience structuring, leading and delivering strategic, innovative digital work at startups and major global clients, including 6 years in San Francisco and an additional 7 years in Accenture Management Consulting & Capgemini.

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