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Charlotte Vang, Product Manager @ Brandwatch

Charlotte Vang is a product manager in Brandwatch, a social intelligence platform. With a degree in psychology and previous experience working with growing start-ups and in marketing, she has for the past 4 years specialised in social analytics, and previously managed Brandwatch’s Research department. She thrives on working to create innovative approaches to analysing social data for clients across a wide range of industries, and brings her passion for actionable research and love for big data into her role. Talk to Charlotte about using social data to derive customer and industry insights that are relevant across your organization.

How to: derive insights from social data by asking the right questions of your data set

Social media data is a vast and rich source of real consumer conversation that can be analysed to optimize content strategies and communication plans. However, there is much more value in the data you can view in a social intelligence tool that remains underutilized until you know how to dig a little deeper. This session will focus on:

  • How to set up filters, dashboards and charts that reveal hidden insights in your data that can help inform real business decisions
  • How to level up your social analysis from engagement monitoring to a deeper understanding of your customers and your industry
  • How to ask the right questions of your social data set to get to the answers and insights that matter to you and your organization
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