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Excel on social media

10 April 2019 @ The Plant, Copenhagen

SOLD OUT! Standard Price: 95 EU / ~710 DKK  / ~1000 SEK (all prices are excl. VAT)

To be on social media is easy
To excel is an art

That social media has changed the way we communicate is old news. Let’s talk about how we engage and optimize our social opportunities and what threats may be coming our way. At The Art of Social you will meet international experts and thought leaders, learn from educational sessions and clients’ experience, and network with the best and brightest within social media.

Why you should join us

We pledge to provide you with new ideas, new perspectives and new approaches to growing your business on social media. In other words, our aim is to make you more efficient at work.

We want to sharpen your mind and expand your social tool-box! To do this, experts, influencers and clients are at your disposal throughout the event. You can be inspired by their sessions and afterwards ask questions that are specific to your challenges and company.

We will not ask you to stand on the table to get a fresh perspective (as in Dead Poet’s Society) – although you are welcome to, if you’d like. But we hope to give you a renewed perspective on your work and your business.  We want to spark new ideas that will propel your businesses or organization on social media.

Why your boss should let you attend

  1. You’ll get the chance to learn what’s new in social media before your competitors – this might give you a competitive advantage.
  2. You’ll get a condensed view into others’ mistakes and successes, saving you from the same pitfalls.
  3. You’ll get inspiration from the best and brightest in the business.
  4. You’ll get tools to document the true result of your social media investment.
  5. You’ll experience engaging speakers and sessions offering real-life examples that can help advance your social media presence.
  6. You’ll get a chance to be inspired by a regular TEDx-talker and global CMO Will McInnes.

SOLD OUT! Standard Price: 95 EU / ~710 DKK  / ~1000 SEK (all prices are excl. VAT)

Inspiring Speakers

Will McInnes
Alex McNab
Tara Clark
Charlotte Kølkjær
Charlotte Vang


Martin Roll

Register today

SOLD OUT! Standard Price: 95 EU / ~710 DKK  / ~1000 SEK (all prices are excl. VAT)

The Program

The social world is your canvas, and our agenda and the adjacent expo-area are there to offer you as much inspiration as possible.
So, while getting your coffee, you can check out our view on the future of social, or get new ideas to enhance your social listening strategy. And while picking up an afternoon snack, you can also pick up a new approach to grow your follower-base and business. To help you navigate the agenda and expo-area we have created these four themes. The colors will help you navigate each theme at the event, whether it is speakers, sessions or which experts to reach out to.

Just posting expressions vs. making impressions

Simply posting on social does not mean you generate business – are you communicating at your target groups or are you engaging them and leaving an impact?
Boost your social game and make it more efficient across all channels while saving time and resources!

Get insights on how to increase your reach and optimize your social efforts by engaging your whole organization in spreading your messaging.

Find your next target – Get inspired, analyze, understand

Focusing in on just your own brand, limits you from seeing the full potential of social listening.
Social data provides a massive pool of insights into your customers, new trends and hot agendas – all of which can drive your business forward.

The art is navigating these data by finding insights to create an efficient social strategy, finding the right influencers, and targeting the correct audiences.

Protect your brand, your business and your followers

Our time on social is spent on building up our brand and follower base – but do you protect them too? Cyber security has reached social media – and with 1.8 Facebook profiles hacked every second and fraudulent attacks on social media on the rise – it is about time we talk brand security and brand protection. Learn where you might be vulnerable on social and get concrete tips on how to fight of the threats targeting your brand and your customers.

Optimize your strategy and bring value to your creativity

Social media is beyond being just a marketing channel – it is a business platform. With the right tools you’ll have the world of social at your fingertips, but do you have your strategy in place?
Creativity only takes you so far – it must add business value too. Get inspired how you can measure and document the true business value of your social activities.

The Agenda

Main Track - Morning

8:30 - 9:00 Registration & Breakfast
9:00 - 9:15 Welcome
9:15 - 9:45 Will McInnes, Author, TEDx-talker & CMO @ Brandwatch
9:45 - 10:15 Alexei Edwards, Head of Global Social Media @ B&O
10:15 - 10:30 Break
10:30 - 11:00 Evan Blair, Chief Business Officer & Founder @ ZeroFOX
11:00 - 11:30 Alex McNab-Lundbäck, Head of Social Media @ Mærsk
11:30 - 12:15 Lunch (included in access pass)

Breakout Sessions

Track A Track B Track C
12:15 - 12:45 How-to: Identify, handle and remediate hacks and threats to your brand on social media. Learn how to prevent the biggest global Social media trend: social media hacking!
Allison Cannavino, ZeroFOX
How-to: Leverage your social media solutions and data to achieve actionable insigths. Session includes how to turn all your data into insights
Charlotte Kølkjær, Infomedia
How to: Get your entire workforce behind your messaging through employee advocacy.
Rylan Holey, Hootsuite
12:45 - 13:00 Switch rooms Switch rooms Switch rooms
13:00 - 13:30 How to: work with social data and how you ask the right questions (of your data set) - Gain insights from both data deep-dives and oversall benchmarks.
Charlotte Vang, Brandwatch
How to: optimize your Social media efforts and resources across platforms.
Tesh Patel, Hootsuite
How to: Assess your social media maturity and set the right strategic goals. Session includes a social framework to help map your social maturity.
John Rosenbaum, Infomedia
13:30 - 13:45 Switch rooms Switch rooms Switch rooms
13:45 - 14:15 From Visitors to Customers: Integrating Social Video into Your Digital Marketing Strategy
Jennifer Montague, TwentyThree
How to:Extract and share business critical insights faster and more effectively. Includes: consumer and influencer insights, data vizualiazation & insights reporting.
Rikki van Berkel, Brandwatch
How to: Hacking social media and the anatomy of a real life hack. See how hackers exploit social media to access your company.
Colin Brice, ZeroFOX

Main Track - Afternoon

14:15 - 14:30 Break
14:30 - 15:00 Anita Veszeli, Head of Social Media @ Ericsson
15:00 - 15:30 Rav Roberts, Global Head of Digital Governance @ Diageo
15:30 - 15:45 Break
15:45 - 16:15 Tara Clark & Jaya Deshpande, Social Media Analytics @ BBC
16:15 - 16:45 Adrian Cockle, Principal Consultant @ Hootsuite
16:45 - 16:55 Wrap-up
16:55 - Networking, Drinks & DJ

Register today

SOLD OUT! Standard Price: 95 EU / ~710 DKK  / ~1000 SEK (all prices are excl. VAT)

The coolest Venue in Copenhagen

The Plant brings the rustic, former factory back to life as a new modern venue. Refurbished with organic details rooted in Scandinavian functionalism to contrast to the original industrial vibe of the factory, this new eventsite is one-of-a-kind.

Finding the Location

Raffinaderivej 22, 2300 København S

Notable distances:

Rådhuspladsen: 3,9km / 10 min.

Copenhagen Central Station: 4 km / 11 min.

Kongens Nytorv: 3,9 km / 11 min.

Copenhagen Airport: 6,4 km / 13 min.


Biking is an excellent way of getting to The Plant. Travelling time by bike is about 15 minutes from Copenhagen Central Station.


Bus 37 departs from Copenhagen Central Station and stops at Raffinaderivej (Kløvermarksvej), a short two minutes walk from the venue. Bus 37 leaves Copenhagen Central Sation every 30 minutes.

Bus 9A departs from Copenhagen Central Station and stops at Bodenhoffs Plads, a 15 minutes walk from the venue. Bus 9A leaves Copenhagen Central Station every 8 minutes.


The Plant is a 10 minutes drive from the center of Copenhagen by car. There is a parking lot just outside the venue’s entrance with loads of parking.

NOTE: The parking lot is managed by Q-park. Parking fee is 20 DKK / hour, and can be paid using the Q-Park app available for both Android and iPhones. Parking code for the area is 3192.


Metro M2 heading to Copenhagen Airport departs from Nørreport St. and stops at Lergravsparken St. – about 20 minutes from the venue. Metro M2 to Copenhagen Airport leaves Nørreport St. every 4 minutes.


You can easily hail a taxi right outside of Copenhagen Station or call +45 35 35 35 35  to order one directly to your location.

Who's behind The Art of Social?

We are eager to share our four perspectives on elevating social businesses. Each of us cover our own corner of the social palette – from social listening to social brand security. Put them all together, and we have experts that can guide you in all things ‘Social’.


Hootsuite is the leader in social media management trusted by more than 18 million customers and employees at more than 80% of the Fortune 1000. The company’s unparalleled expertise, customer insights at scale, and collaborative ecosystem help people and organizations succeed with social.


ZeroFOX is the market leader in social media and digital protection, and enables organizations to identify, manage and mitigate social media based cyber threats. Using diverse data sources and artificial intelligence-based analysis, the ZeroFOX Platform identifies and remediates targeted phishing attacks, credential compromise, data exfiltration, brand hijacking, executive and location threats and more.


Brandwatch is the world’s leading social intelligence company, with technology that helps some of the world’s biggest brands listen to their customers and understand consumer trends. The analytic tool tracks billions of conversations happening online every day, and allows brands and companies to understand consumer insights, trends, influencers, and brand perception.


Infomedia is a Nordic leader in the field of media intelligence. Once dedicated solely to editorial media monitoring, we now provide a wide range of services from social media monitoring and analysis to social media security. We have partnered with three of the most esteemed and data-driven companies in the world of social media intelligence – Hootsuite, Brandwatch and ZeroFOX – to give our customers the most expansive set of tools to optimize and protect their social media business.

Register now to secure your access pass

By registering today you will secure your access pass to the event.

SOLD OUT! Standard Price: 95 EU / ~710 DKK  / ~1000 SEK (all prices are excl. VAT)


The Access pass will give you access to:

Main track

Access to all keynotes and speakers on the main track.

Breakout sessions

Participate in breakout sessions focusing on four different themes.


Check out the latest and greatest within our four themes of Social Media. Talk with experts and mingle with like-minded professionals.

Breakfast & Lunch

Both breakfast and lunch will be served at the venue.

Networking, Drinks & DJ

After the event we encourage you to network with the other participants.

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